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Quer aumentar significativamente suas chances de vendas?
Para que isso aconteça é necessário que a empresa invista em otimização de site ou SEO.
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Home >> Conteúdo Online>> Otimização de Site
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Você sabe o que é Otimização de Site ?
Com o aumento de pessoas conectadas, houve um aumento significativo de buscas e compras de produtos online. Com isso, quanto mais aparecer nos mecanismo de busca, maior as chances de vendas.
Otimização de site ou SEO é um conjunto de estratégias que são usadas para que seu site apareça nas primeiras páginas de busca, de
forma orgânica e natural, usando palavras chaves relacionadas ao seu negócio.
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Vantagens da Otimização de Site / SEO:
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Alta performance no site
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Com a otimização do SEO, o site passa a ter uma carregamento muito mais rápido e o usuário encontra o que está procurando em questão de segundo.
Isso faz com que a pessoa tenha uma boa experiência no seu site e volte mais vezes. Afinal quem nunca desistiu de entrar em um site que demora muito para carregar não é mesmo?
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Ganhar confiança dos clientes
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As pessoas em geral costumam ter confiança em sites que aparecem nas primeiras páginas do google. Isso porque o google tem várias exigências, e um controle rigoroso para que um site apareça na primeira página. Quando seu site é otimizado e passa aparecer na primeira página do google ele tem mais chance de ser encontrado e consequentemente de gerar mais vendas.
Algumas pesquisas mostram que normalmente as pessoas não passam da primeira página do google quando procuram algo.
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Segmentação
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Quando escutamos a otimização do site, escolhemos palavras que serão usadas para que seu site seja encontrado nas buscas. Assim ele vai aparecer para aquelas pessoas que realmente estejam interessadas em produtos ou serviços relacionados a sua empresa.
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Passos para uma boa otimização:
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Otimização on page
Para que o Google entenda que se seu site é ou não relevante, ele precisa ser desenvolvido em uma linguagem de programação moderna e segura contra ataques de hackers. Necessita ter carregamento rápido e ser responsivo(legível em qualquer dispositivo), para que haja uma experiência do usuário.
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Monitoramento e Análise
Esse é um passo muito importante para saber o quanto suas campanhas estão gerando o retorno desejado.
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Link building
A criação de Link building é muito importante na estratégia de SEO pois gera tráfegos e fortalecem a autoridade do site perante os mecanismos de busca.
Com essa estratégia, o site é encontrado facilmente.
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Conteúdo de qualidade
Seu site precisa ser atualizado constantemente e trazer dicas e dados relevantes para seu público. Aposte em blog para conteúdos exclusivos. Nos seus projetos de conteúdo procure usar a palavra de forma natural e que faça sentido. cuidado para não inundar o site da palavra chave e acabar ficando cansativo.
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